Social media has come a long way in regards to influencing SEO aspects and ranking factors. Business owners recognize social media as a viable way to help brand their business and increase their rankings with the search engines.
The newest social media giant, Google+, may be the greatest social site for helping SEO rankings. This is largely due to its ties to the main search engine. Google relies on the weight of users’ opinions when ranking sites. Of course, they don’t only rely on social proof for ranking algorithms, but the thumbs-up button certainly helps a website’s ranking.
“What is PPC?” you may ask… PPC is an acronym for the phrase “Pay Per Click”. Pay per click (PPC) is also called, Paid Per Click, Paid Search, Search Engine Marketing, Cost per Click Marketing. PPC is an advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or Google/Bing) when the ad is clicked.
In its simplest terms, setting up a PPC campaign consists of two tasks. First, compile words or phrases that a user may type into the search engine allowing your ad to appear. Secondly, set a bid for what you will pay if someone clicks your ad.
Why Remove ANY Links?
If your website traffic has decreased recently, you might have been hit by one of the recent Google algorithm updates. There are lots of reasons this could have happened, maybe you got back links from weak websites or sites that did not fit into your niche, maybe you purchased links, maybe the anchor text for the links is weighted too heavy in one direction or the other, or maybe any of another hundred things could have been done to your link profile. The important thing is to get it fixed and get your rankings and traffic back. I guess in some sense, understanding the reasons the links you have may have gotten disqualified or worst yet gotten penalized by Google is the starting point of this exercise. At Ennovative, we use several tools to help you diagnose these sorts of problems. Let’s review the process and get you on the road to sleeping better at night.
How to create a content grouping in Google Analytics is an easy task once you get the basics down. As happens several times each month, we find ourselves with a client that wants to dig into their data in a manner not directly supported out of the box by Google. This month, we needed to track an ongoing email campaign that was being used to drive traffic to the client’s blog posts. In each email there were multiple clickable images and links so, we started using Google Tracking URLs, that identified each click source, medium, content, and campaign. What we needed to get out of Google Analytics was which email clicks where going to which articles and how many pages each visitor was reading after that initial click.
About 100 million blogs are on the Internet, and each one is shouting for attention. A blog that isn’t read is a blog that doesn’t exist. Here are four important tips for getting noticed in order to increase traffic to your blogs.
Write New Content
You need to constantly freshen up your blog to attract readers. That means writing new content constantly. Readers will come back to a blog if they know that new and fresh content will appear at least once a week. Writing a new article takes less than an hour. If time is scarce, it is easy to pay a writer to write content for your blog. Either way, posting new content will keep readers coming back. In addition, Google loves new content and will reward a website with higher page rankings.
A common term in the world of SEO is bounce rate. The bounce rate is the percentage of bounced visits to your website. In other words, the percentage of users visiting a website then leave the site instead of continuing to view other pages in the website. For example, bounce rate is when a user goes to the home page and stays there for a couple minutes then leaves. Another example is when someone goes directly to a reference page within a site from a search engine, leaves the page open while using other pages within a web browser, and the session times out.
The Big Question
Many website owners are asking the question: What is a good bounce rate for a high ranking website? This is an important concern and it is a big deal for people looking to improve their websites. Although there is no such thing as a perfect bounce rate there are a few general statistics to determine the success of a website.
The simple answer is, “Yes!” However, since I am an search engine optimizer and obviously need the answer to be yes, let me back this claim up with some real science. When I say science, I mean data. I want to look at the data related to clicks on the organic results in Google as a starting point.
SlingshotSEO’s report titled, A Tale of Two Studies: Establishing Google & BING Click-Through Rates, is one of the latest studies to come out and what it alludes to is that 52% of Google users click on an organic search result found on page one. Of these links, approximately 20% of users will click on the first listing of Google, while the second listing only receives 10% of clicks. Only 5% of users will click on the third listing.