Social media has come a long way in regards to influencing SEO aspects and ranking factors. Business owners recognize social media as a viable way to help brand their business and increase their rankings with the search engines.
The newest social media giant, Google+, may be the greatest social site for helping SEO rankings. This is largely due to its ties to the main search engine. Google relies on the weight of users’ opinions when ranking sites. Of course, they don’t only rely on social proof for ranking algorithms, but the thumbs-up button certainly helps a website’s ranking.