Why Remove ANY Links?
If your website traffic has decreased recently, you might have been hit by one of the recent Google algorithm updates. There are lots of reasons this could have happened, maybe you got back links from weak websites or sites that did not fit into your niche, maybe you purchased links, maybe the anchor text for the links is weighted too heavy in one direction or the other, or maybe any of another hundred things could have been done to your link profile. The important thing is to get it fixed and get your rankings and traffic back. I guess in some sense, understanding the reasons the links you have may have gotten disqualified or worst yet gotten penalized by Google is the starting point of this exercise. At Ennovative, we use several tools to help you diagnose these sorts of problems. Let’s review the process and get you on the road to sleeping better at night.
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How to create a content grouping in Google Analytics is an easy task once you get the basics down. As happens several times each month, we find ourselves with a client that wants to dig into their data in a manner not directly supported out of the box by Google. This month, we needed to track an ongoing email campaign that was being used to drive traffic to the client’s blog posts. In each email there were multiple clickable images and links so, we started using Google Tracking URLs, that identified each click source, medium, content, and campaign. What we needed to get out of Google Analytics was which email clicks where going to which articles and how many pages each visitor was reading after that initial click.