How to create a content grouping in Google Analytics is an easy task once you get the basics down. As happens several times each month, we find ourselves with a client that wants to dig into their data in a manner not directly supported out of the box by Google. This month, we needed to track an ongoing email campaign that was being used to drive traffic to the client’s blog posts. In each email there were multiple clickable images and links so, we started using Google Tracking URLs, that identified each click source, medium, content, and campaign. What we needed to get out of Google Analytics was which email clicks where going to which articles and how many pages each visitor was reading after that initial click.
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